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Which BIMC solutions are right for you?
We recommend the Site Launch Solution as a first step towards increasing the visibility of the Web site. Once the site has been announced and listed in the appropriate places, we provide an Ongoing Response Solution, which consists of continued reporting and analysis in order to maximize the effectiveness of your site.
Are you launching a new or redesigned site?
Site Launch Solution
This package includes the following:
- Online Marketing Strategy Development
BIMC can develop a customized strategy designed to attract targeted visitors to your site, generate qualified leads and increase your customer base. We perform a marketing audit to determine where you stand now, recommend action for the future, and assist in the implementing and evaluating processes. A Site Launch Marketing Strategy is not complete without the implementation of #2-4, therefore, BIMC sells these services together in one solution package.
- Benchmark Site Usage Report
BIMC begins by running a benchmark Site Usage Report to determine where users are going on your site, where they are coming from, and who they are. The level of detail in these reports can be overwhelming, so we deliver an Executive Summary Analysis of this information to help you better understand the business implications behind the numbers.
- Search Engine Placement
BIMC will first benchmark current search engine positions for your site and document results. Next, we will determine which keyword phrases your target audience will most likely be searching on, and create meaningful title, description and keyword tags to optimize positioning for these keywords. After the recommended tags are in place on the site, BIMC will hand register your site with the major search engines and directories and provide a follow-up report 4-5 weeks after registering.
While in the past, submission to search engines was free, now many search engines have turned to a Paid Inclusion or Pay-Per-Placement model. This means that on many search engines, there are opportunities to "buy" your way to a better placement. BIMC's Site Launch Solution includes the latest paid program costs in order to maximize site positioning.
- Strategic Link Placement
BIMC will identify and evaluate relevant Web sites for listing your company's products or services, including additional search engines and directories appropriate for your industries and target markets. Many search engines consider the number of links to a site when determining ranking. This means the more pointers to your site, the better your chances of achieving high search engine positioning.
Are you looking to track response to current or past online promotions?
Ongoing Response Solution BIMC will work with you to track the effectiveness of site launch efforts on site usage and lead generation, and to quantify costs/benefits. This package includes one or both of the following:
- Search Engine Position Monitoring and Optimization
We recommend conducting queries on engines and directories on an ongoing basis to monitor site registration and ensure that robots update site links in a timely manner. We can use the information resulting from these queries as a baseline in improving listing position on certain engines and directories.
- Site Traffic Analysis
We suggest a site usage analysis monthly to monitor how the site is being used and by whom. BIMC can recommend evaluation criteria for measuring the success of online marketing efforts, including, but not limited to, statistics on:
- Number of referrals from ad promotions and strategic link placements
- Number of referrals from search engine referring pages
- Top search phrases used to access site
- Top entry pages and paths through site
- List of visiting organizations
We can then define reporting system specifications and provide customized site usage tracking reports, in an effort to provide analysis that is most meaningful in determining how qualified leads come to the site and what characteristics are statistically significant about certain groups of users.
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